Analysing Walking Comfort in Singapore

Our team designed and executed a research study to compare comfort levels of pedestrians walking in Elevated Pedestrian Links and ground level Through-Block Links. For this particular study, we chose Jem as the area of interest. Being a full-fledged research study, there were 3 main frameworks that we used to ensure that it was hollistic and comprehensive:

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1. Design Thinking
Collection of user and environmental data through surveys and on-site observations.

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2. Data Analysis Methods
Text/sentiment analysis based on user interviews, Hypothesis Testing and Logistic Regression Modelling to generate insights.

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3. Blue Ocean Strategy
To facilitate policy recommendations after insight generation.